Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.
In a message posted to his 9.5 million Instagram followers, the actor said his image was used without his permission. “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over a screenshot of a computer-generated image of himself from the clip.
The Oscar winner has expressed concerns in the past about the use of AI in film and TV, although he has not shied away from approving digitally altered versions of himself in film.
Aaaand it’s happening just as we all predicted. Stealing likeness in a whole new way
Right? I remember watching some time ago a AI-generated video of an actress - I think it was Kirsten Stewart - doing a monologue. It was eerily undistinguishable from reality. This is happening, and actors have all the rights to be upset by it until proper compensation rules are in place.
I think this goes deeper than just actors compensation. This will take things to a new level when this hits courtrooms. Imagine sitting there watching a video of you doing something you never actually did entered into evidence.
Captain Kirk in “Court Martial”.
“But…that’s not the way it happened.”
So perfect!
Even as a professional editor for over a decade who is actively looking for them, it is becoming increasingly difficult to tell what is AI generated and what is real. I’m right most of the time, but most of the time is only like 75% of the time. And again, this is when I am actively looking for them. And the tech is only getting better.
Society is going to have to adjust to actually demand some proof of authenticity when it comes to content like this.
The good news is that techniques like public-private key cryptography do actually provide a way to do this, so at least on the technical side, this is a solvable problem. The harder part is getting people to question content that they want to be true, like political propaganda that affirms their own beliefs and biases.
Just imagine the mess we’ll be in when you can just generate an unlimited amount of videos of some disliked minority committing fake crimes and send them directly to people that you know will be receptive to radicalization, since you’ve already identified them through data brokers and targeted advertising.
Maybe this is just me getting older - hell, it probably is - but I’m getting more and more detached from tech in general and trying to find more meaning and enjoyment in real-life interaction, community, friendships, and connection, as well as more physical hobbies. I’m not convinced that humans are really equipped to mentally handle the world we’re creating, and I’m finding myself not wanting much to do with it.
Finding meaning away from tech is always a good idea. Helps us from getting completely sucked into the vortex of Silicon Valley.
The good thing about this is that people maybe start questioning if a product for some reason gets “better” because their favorite actor says so - because he got money for doing so.
Imho, he doesn’t need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He’s the victim, not his fans.
That’s exactly why SAG-AFTRA are still striking rn.
No it’s not.
They are being hyperbolic. It is pretty clearly and obviously related.
To be fair, if Skynet hunts humanity down, the terminators sounding like America’s Sweetheart Tom Hanks does come as some consolation.
“Reach for the sky!”
Anything for you, TH!
Great reddit humor.
You’re so funny.
…although he has not shied away from approving digitally altered versions of himself in film.
Besides being irrelevant, does this seem a little bit judgmental to anyone else?
Whoever wrote that apparently doesn’t understand consent
Tom Hanks was asking for it.
If he didn’t want to be digitally altered, he shouldn’t have given us the idea.
What was he wearing?
Just sayin’: I noticed a Woody when they digitized him. He seemed a very willing participant in the whole thing.
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Dental plan
Chet needs braces
Dental plan
Chet needs braces
Dental plan
Chet needs braces
I heard that while reading it. Like when someone says “Good news [everyone]!” and it sounds like the professor Farnsworth. God I haven’t thought about that episode in ages.
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It was a calculated risk, they just suck at math.
It’s definitely gonna cost them a number greater than 1 multiplied by what they would have to spend to actually contact Took Hanks.
Anyone got a link to the ad? Love to see how good it is or not.
I asked the same question. Somebody sent me this but I think it might be a trick.
lmao I can’t tell if this is a joke but that’s a screenshot of the movie The Polar Express
Ha ha yeah I’m just messing with everyone
Tom Hanks and some woman going
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
Is using an actor’s likeness without their permission copyright infringement?
Copyright is very strictly for creative works, which your likeness is not.
You might be able to stretch trademark law into applying here, but my understanding is that, at least at the federal level, there’s not really much of a legal framework for dealing with this sort of stuff yet. Hopefully we’ll get something soon.
Likeness rights are state based and accordingly vary state to state. As usual with such things, you can just assume CA and NY is the “prevailing” law on it.
Wilson needs braces.
Dental plan!
Hanksvision just as 30 Rock envisioned it.
where is the link to the videos?
Black mirror in real life. So it begins.
