The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • ByteOnBikes@slrpnk.netOP
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    1 month ago

    I used to love Starbucks because it was a great place to get coffee and chill. Then the whole anti-unions thing, and local coffee shops did it better making me drop Starbucks.

    I used to love Chipotle because of their quality and price. Then portions got weirder. Every week was a new food recall. The ones near me look filthy and sad, and that made me drop Chipotle.

    To see both of their names together… Yikes.

      • schizo@forum.uncomfortable.business
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        1 month ago

        You’re looking for the place that uses paper plates, has a website, but clearly took the picture of their food 10 years ago with a Motorola Razr.

        • pdxfed@lemmy.world
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          1 month ago

          Website? Negative ghost rider.

          You’re looking for the place with the small self-serve sauces, jalapeños and pickled carrots &onions. Never tablecloths. Strip mall locations only if located in the US Southwest. Wheels +3 to menu, -1 cost modifiers. +5 to taste if Latinx customers eat there.

          • sunzu2@thebrainbin.org
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            1 month ago

            +5 to taste if Latinx customers eat there.

            I wonder how the latinos feel about this one lol

            • Catoblepas@lemmy.blahaj.zone
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              1 month ago

              I live in the southwest US and see a lot of events and organizations use Latinx. If it was only local government using it without community input or something you might have a point, but it’s kinda weird to act like Latino run organizations somehow don’t know their own opinions. Some organizations even use both Latino and Latinx depending on if they’re speaking in Spanish or English, and somehow I feel like you’re not ready for Latine.

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              1 month ago

              As long as the latinas don’t mind

              Just FYI, it was Latinos that were behind the term.

              Gringos don’t care, because they don’t speak Spanish.

          • ColeSloth@discuss.tchncs.de
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            1 month ago

            Spanish is a completely gendered language. None of them want or use the term Latinx, and they think people trying to use it are morons. The X in Latinx can’t even be conjugated in Spanish. The only ones trying to make Latinx a “thing” are Caucasians from the US.

            • pdxfed@lemmy.world
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              1 month ago

              I work with a bunch of people who are Latinx who prefer it and think those who don’t use it are dinosaurs. Almost like people have different preferences.

    • corsicanguppy@lemmy.ca
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      1 month ago

      local coffee shops did it better

      I wish! We have a “TimeOut!” coffee shop down the road, and they’ve got the attitude and they price their thimbles-worth like it’s the airport, but I really didn’t go in for the show so much as a decent frothy cuppa; and I left feeling just as lacking and a little less valued.

  • CaptDust@sh.itjust.works
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    1 month ago

    This dude ruined chipotle in so many ways. Cutting serving sizes, using lower quality ingredients, reducing employee count and training quality, just letting everything slip. He took that chain from one of the most reliable to somewhere I refuse to set foot in.

    But line went up, clearly he’s a genius, fail into the next role!

    • count_dongulus@lemmy.world
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      1 month ago

      I agree with all those points except the serving size one. I remember reading recently that the CEO was upset about some locations skimping after people complained and sent corpos out to retrain them.

      • CaptDust@sh.itjust.works
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        1 month ago

        Doesn’t seem like that training stuck, at least as of June it’s still wildly inconsistent.

        I don’t have empirical data, but I do know in 2016/17 at the height of my chipotle addiction I could get a bowl for lunch, be filled, and have enough left over for a late night snack. Last time I was there it was all “are you asking for double protein? that’ll be extra”

      • GBU_28@lemm.ee
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        1 month ago

        None of it matters if they don’t train them to wrap the burritos well

  • Tilgare@lemmy.world
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    1 month ago

    Strange that I am in active boycott of two restaurants, and it happens to be both of these places. Not for anything high minded - they both discontinued their chorizo offerings, the only thing I liked on either of their menus. Happened 7 or 8 years ago now, and I won’t go back.

    • Track_Shovel@slrpnk.net
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      1 month ago

      lack of options

      That’s just the way they want it. Kill all competition by operating at a loss and offsetting losses over the long term

        • SpaceNoodle@lemmy.world
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          1 month ago

          It was tasty and a decent enough value through the mid-2010s.

          Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.

          Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!

          I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.

          What little quality Starbucks has left is about to go the same way - but it’s got even more inertial

          The enshittifiation continues.

  • Capt. Wolf@lemmy.world
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    1 month ago

    Starbucks is sugary, trash water. Brew your own coffee at home. Costs way less, tastes much better, and it’s significantly healthier compared to the flavored milk they sell.

    • quicklime@lemm.ee
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      1 month ago

      Meanwhile, what they serve at Chipotle is not worth even half of what they charge for it.

      • CmdrShepard42@lemm.ee
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        1 month ago

        Yeah both these companies have been run into the ground in my opinion. They’re just coasting on inertia at this point.

      • Capt. Wolf@lemmy.world
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        1 month ago

        In my experience, anyone I’ve ever known who is earnestly writing a book or a screenplay doesn’t shut up about it, regardless of whether they go to Starbucks or not.

    • PlantJam@lemmy.world
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      1 month ago

      And if you make cold brew in advance, it’s saves a lot of time in the morning. It’s even good heated up in the microwave, but I drink it iced year round.

    • corsicanguppy@lemmy.ca
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      1 month ago

      Costs way less, tastes much better, and it’s significantly healthier compared to the flavored milk they sell.

      I don’t have the machine at home. Or that other machine. Nor can I make a fern leaf with the milk. And where’m I gonna get a lip piercing at this time of night? Be reasonable, man.

    • skuzz@discuss.tchncs.de
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      1 month ago

      Just make coffee at home before you leave. 10 minutes versus however long the coffee shop trip costs in time and money. Even faster if you get a basic coffeemaker that has a clock that can be set to start up automatically.

      Coffee shops are overpriced for the mediocrity.

      • Jimmycakes@lemmy.world
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        1 month ago

        Ok but I don’t have any teenagers at home who will make whatever they want instead of what I ordered and take 20 minutes to do it.

      • fmstrat@lemmy.nowsci.com
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        1 month ago

        While I agree, part of it is the experience. Some people want to spend time away from home, and for many families that is a way to buy one drink and get alone time or a place to sit with friends for a while. Sometimes it’s also the skill in the drink itself (not Starbucks, though). So in those cases, drink local.

    • corsicanguppy@lemmy.ca
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      Yes. This way, the local guy I’ll never know, who employs dozens of local people, will get his profits; instead of a remote guy I’ll never know, who employs dozens of local people. Help me understand which stranger is more worthy, then, based on the zip code of their house?

      • WelcomeBear@lemmy.world
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        1 month ago
        1. There are plenty of tiny coffee places (and other small businesses) near me where the owner is there all day, every day with just one or two employees. You’ll get to know them if you want to. You might also bump into them around town. If they suck, patronize a different place.

        2. Theoretically, most of the money that I spend there stays in town, helping to keep other businesses and families going. They probably sponsor the local animal shelter or little league team. I like that.

        3. I’ve worked in small businesses and corporate America. In my experience corporate America always sucks, small business only sometimes suck. I don’t like supporting large corporations and especially not their admin and C-suite. Those vampires are why the wealth gap is growing so quickly.

        4. Corporate food is boring.

        5. Some people argue that all of the transportation involved in moving around product and people for multi-national corporations is worse for the environment. I don’t care about that personally but it seems like a reasonable conclusion.

      • fmstrat@lemmy.nowsci.com
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        1 month ago

        Have you been to local shops? Usually local owners participate in the business, we see ours roasting all the time. The last place we went when traveling was opened right next to the AT by a hiker who runs it by herself with a friend.

        If you haven’t met the owner, you probably haven’t tried to. But my guess is, you don’t go there anyway out of some weird spite.

  • ZombiFrancis@sh.itjust.works
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    1 month ago

    Schultz came out of retirement just to shit on unionizing efforts and then pass it along. Just a little union busting, as a treat.

  • skuzz@discuss.tchncs.de
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    1 month ago

    One thing that confounded me when I went to Starbucks for the first time. Asked them for a large black coffee. Since their coffee is way overbrewed so it can be mixed with stuff, it was super strong super hot garbage.

    Someone later told me to order it with a little ice to make it drinkable and dilute the flavor.

    My question was: why can’t I just buy coffee at a coffee place?

    Have a stack of 5-10 year old Starbucks gift cards I’ve collected from various work functions that are still valid. I still haven’t gone back. They can’t even get me as a free customer.

    • corsicanguppy@lemmy.ca
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      1 month ago
      1. Caffeine is addictive,
      2. sugar gives you the zoomies, and
      3. frothy milk is delicious.

      That’s the coffee part handled, anyway. The only improvement would be allow for alcohol, I think, as I’m really sure an irish coffee all day would improve my morning commute – the bus driver would be so much more relaxed!

    • frezik@midwest.social
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      1 month ago

      It’s strange how the Internet turned on Chipolte. When they were first expanding, everyone raved about how great they were. Then there’s a few very public food safety issues, which certainly doesn’t put them in a good light. They didn’t make any particular changes to their recipes AFAIK due to that. If you thought they were tasty before, then that opinion should be the same now even if you avoid them due to untrustworthy food safety.

      I dunno; the Mexican fried rice they use tends to sit heavy in my stomach, so I avoid them, anyway.

      • the_crotch@sh.itjust.works
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        1 month ago

        Moe’s Southwest grill is exactly the same as chipotle but their food is higher quality and they give you free nachos