A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
They will just implement it backwards and with another name. It will be “off peak hours” pricing and it will start off being a discount to buy during off peak hours. Then after we get use to getting a deal between 2-4 and maybe 7-9, they will raise the prices of everything. The price of the off peak hours will be the “normal” price and the “normal” price will turn into surge pricing without the name.
I hope they see a permanent reduction of sales, even if small. CEOs typically move around like trading cards, so if/when this one does, his successor will learn the lesson too. And he won’t be inclined to try this again at the next company he pilfers. After a few shifts, maybe all the CEOs will postpone this plan indefinitely (who wants to be the guy that hurts shareholder value by trying this again?)
There are definitely people who will not return because of this. I still don’t buy Kellogg’s products, and that was over a temporary strike. A temporary boycott led to a permanent one when I realized generic corn flakes are just as good— and really, who needs Wendy’s that bad? Same with Pepsi for their support of Russia, Nestle for the incredible breaches of ethics, Burger King for intolerable taste, Hobby Lobby for the anti LGBT donations, In-n-out for the banning of masks for their employees, and more. Capitalism might actually work if people truly voted with their wallets for everything. (Of course this is nigh impossible these days because, in the late stages of capitalism, almost every corporation is unethical)
If anything the lesson they learned is to not announce anything and to just do it hoping people don’t catch on. I don’t think enough people buy fast food so regularly that they have the prices memorized. :/
This whole thing was a stunt to test public response. Had we not said anything they would have implemented it. I won’t hear otherwise.
Which means it will be back every couple of years until people get tired of fighting it, and then every fast food chain will implement it
2030 “News”
They will just implement it backwards and with another name. It will be “off peak hours” pricing and it will start off being a discount to buy during off peak hours. Then after we get use to getting a deal between 2-4 and maybe 7-9, they will raise the prices of everything. The price of the off peak hours will be the “normal” price and the “normal” price will turn into surge pricing without the name.
I hope they see a permanent reduction of sales, even if small. CEOs typically move around like trading cards, so if/when this one does, his successor will learn the lesson too. And he won’t be inclined to try this again at the next company he pilfers. After a few shifts, maybe all the CEOs will postpone this plan indefinitely (who wants to be the guy that hurts shareholder value by trying this again?)
There are definitely people who will not return because of this. I still don’t buy Kellogg’s products, and that was over a temporary strike. A temporary boycott led to a permanent one when I realized generic corn flakes are just as good— and really, who needs Wendy’s that bad? Same with Pepsi for their support of Russia, Nestle for the incredible breaches of ethics, Burger King for intolerable taste, Hobby Lobby for the anti LGBT donations, In-n-out for the banning of masks for their employees, and more. Capitalism might actually work if people truly voted with their wallets for everything. (Of course this is nigh impossible these days because, in the late stages of capitalism, almost every corporation is unethical)
The only way to stop it would be for Wendy’s to go bankrupt as a result of their little test.
Unfortunately, that won’t happen because the sociopaths in charge of our lives are right. People are stupid.
If anything the lesson they learned is to not announce anything and to just do it hoping people don’t catch on. I don’t think enough people buy fast food so regularly that they have the prices memorized. :/
I have taco bell memorized, I get Taco Bell a couple times a weak. I get the same fucking thing everytime, I know their price.
A fellow Liv Mas’er
What in politics is called a trial balloon.