• kirklennon@kbin.social
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    7 months ago

    TikTok’s daily active users in the U.S. is also just about 5% of ByteDance’s DAUs worldwide, said one of the sources.

    So much drama in the US over this but it’s apparently merely a money-losing afterthought for its owner.

    • Album@lemmy.ca
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      7 months ago

      It’s almost like making money is not the primary purpose of this website 🤔

    • wise_pancake@lemmy.ca
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      7 months ago

      This means absolutely nothing.

      How much of their advertising revenue comes from the US. They have shopping, I’ll bet the US buys the most.

      China already has livestream shopping, it’s still relatively novel in the US. Bytedance has to compete with other local competitors in China, hating a nice external source of revenue in the US fuelling these Chinese battle is a huge boon.

      I know the article says loss making app, but I bet a lot of money goes back to R&D creating the loss. They pay massive sums to get merchants to sell on their app for example.

      • kirklennon@kbin.social
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        7 months ago

        This means absolutely nothing. How much of their advertising revenue comes from the US.

        To quote the article again, “The U.S. accounted for about 25% of TikTok overall revenues last year, said a separate source with direct knowledge.” Honestly, I think that makes the case for shutting it down even stronger. TikTok isn’t in some growth-at-all-costs phase in the US. It’s likely near its peak potential userbase. If they haven’t been able to make it profitable by now, that doesn’t bode well for it ever becoming significantly profitable. Absent the legal issues, they think it’s still worth at least trying, but as it stands, it’s just a lot of money in and, just as quickly, out, with nothing to show for it at the end of the day.

        • firadin@lemmy.world
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          7 months ago

          You’re assuming its a profit-focused endeavor rather than a propaganda arm of the Chinese government.

          • kirklennon@kbin.social
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            7 months ago

            I think it’s a privately-owned, profit-focused endeavor that is nevertheless beholden to the Chinese government and which the government wants to take as much advantage of as possible. Deep down, I’m certain that their sole goal is to make as much money for themselves as they possibly can. If they also need to exfiltrate some data and send it to the CCP, that’s just a necessary business expense.

          • Buttons@programming.dev
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            7 months ago

            If TikTok’s purpose is to spread Chinese propaganda, can’t they just find a US Citizen that can run the website for them?

            “Yeah, it’s my personal website where I exercise my 1st Amendment rights, also it has 100 million daily users and I happen to agree with China on a lot of things.” If a US Citizen were to say this, there would be nothing illegal about it I think?

            • firadin@lemmy.world
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              6 months ago

              Well China is refusing to divest, i.e. sell it to a US owner so clearly that’s not an option for them. If it was about the money they would have.

            • firadin@lemmy.world
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              6 months ago

              Not US corporation good, just US corporation = US controlled. This isn’t a morality play, it’s a national security play.