Tesla has seen its profits more than halve this year, and says it will bring forward the launch of new models after announcing thousands of job cuts to try to reverse its fortunes.

Despite plans to bring forward new models originally planned for next year the firm is cutting its workforce.

Tesla said it would lose 3,332 jobs in California and 2,688 positions in Texas, starting mid-June.

The cuts in Texas represent 12% of Tesla’s total workforce of almost 23,000 in the area where its gigafactory and headquarters are located.

  • paddirn@lemmy.world
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    5 months ago

    Didn’t Tesla already have issues with production anyways? Job cuts just seem like they’ll exacerbate the issue.

  • FilthyShrooms@lemmy.world
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    5 months ago
    1. Fire workers to save money
    2. Loss of productivity losses money
    3. Fire workers to save money
    4. Loss of productivity losses money
    5. ???

    ?. Profit

  • RubberDuck@lemmy.world
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    5 months ago

    Lower sales > Lower profits > cuts across the board (except c level) > lower quality > lower sales … aka the death spiral… hope they can halt the decline but their unique position as the only real electric car brand ended 5 years ago… with their prices they compete with Audi, Mercedes, BMW, and the other premium brands.

    Edit: my point was indeed that their competition has better quality so the competition does not really work.

    • GiddyGap@lemm.ee
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      5 months ago

      Other than on price, Tesla is just not on par with premium German brands.

      • givesomefucks@lemmy.world
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        5 months ago

        And the Chinese EVs beat everyone on price…

        But Americans aren’t allowed to buy them

        If we had access to those, lots more Americans would be driving EVs.

        In the company’s last earnings report in January, Chief Executive Elon Musk warned about the competitiveness of Chinese brands. BYD, China’s largest EV maker, surpassed Tesla in car sales last year.

        "If there are not trade barriers established, they will pretty much demolish most other car companies in the world,” Musk said.

        This year, Manhattan Beach-based Fisker Inc., an electrical vehicle startup, cut 15% of its workforce, had its stock delisted and said it might file for bankruptcy protection. Apple also recently announced an end to its long-held ambitions of making a self-driving EV.

        https://www.latimes.com/world-nation/story/2024-04-19/china-ev-war-tariffs-tesla

        We’re not allowed to buy them because other companies can’t compete, but even without being able to buy them, EV makers are going out of business.

        The rich get protected while consumers and the environment gets fucked over

  • EnderMB@lemmy.world
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    5 months ago

    It’s sad to say, but I’m glad we’re at a point where shareholders now look at job cuts as a negative, and layoffs don’t result in an increase in share price.

    Amazon have been cutting jobs for their third year running now, on top of URA, and the only thing keeping our CEO in a job right now is happy shareholders.

      • Billiam@lemmy.world
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        5 months ago

        God fucking damnit, I hate Wall Street.

        We sold fewer cars than expected, lost money, revealed that even though we’re making 1000 Cybertrucks a week we’ve only sold 4000 of them and had to recall every single one because we fucking glued the foot pad onto the accelerator pedal, and had our lying sack of shit CEO’s compensation nerfed by a judge so in response we’re gonna fire 6000 people.

        Line go up.

  • tacosanonymous@lemm.ee
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    5 months ago

    Weren’t people estimating a *2027 end for Tesla bc they haven’t been working on new models? They put their efforts into the meme “truck” instead of the roadster. They have been slashing prices yet demand for EVs, especially theirs has been dropping. All the while, their main spokesman has been a toxic deterrent. Meanwhile, these douchelords think The ceo should get a $56B payout?

    • Buffalox@lemmy.world
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      5 months ago

      Weren’t people estimating a 2007 end for Tesla bc they haven’t been working on new models? They put their efforts into the meme “truck”

      What? How is that supposed to make any kind of sense?