YouTube (Google) is yet another in a series of tech behemoths that feel the need to declare their stance on content, including its effective algorithmic manipulation, just as US primaries are ushering the country into another year of presidential elections.

Beating around that bush – Google representatives now talk about processes, procedures, and tools of censorship of health-related information that, unfortunately, can easily be “repurposed” to serve other, for example, political ends.

Much of the conversation rests on what Google wants to portray as its laurels from “the previous epidemic” – which too many people and creators see from a diametrically opposed point of view, as a dark time of nearly unbridled censorship and suppression of free speech.

A video now published by Yahoo Finance reveals not only that Google has a “chief clinical officer,” but also how that officer, Michael Howell, sees the role of this super powerful tech corporation in determining what users are likely to see, see first, or see at all on a platform like YouTube.

Howell, naturally, sees nothing wrong with this and even, to all intents and purposes, brags that YouTube is working to make sure legacy media have advantage over independent creators, and that the latter may easily face censorship.

That’s the takeaway from his words, which he chose to phrase thus: YouTube works to “lift up high quality content, even as we work to lower, and make less prominent content that isn’t accurate or helpful to users.”

The whole interview is positioned as an exploration of how “misinformation grows and spreads” supposedly in sync with the amount of content and the number of users. There is even the assertion made by Yahoo that medical sector “misinformation” is not only very present among users but also “in the broader medical community.”