• Kepabar@startrek.website
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    10 months ago

    It was all part of an effort to economically hurt Russia in response to the war.

    Best case scenario was Russia deciding the hit to their economy was not worth the war and back pedaling. No one realistically thought this was going to happen though.

    The next best case scenario was for the changes in quality of life for the average Russian would create enough internal pressure that the war would be called off.

    This hasn’t happened yet but internal support for the war has been dropping over the last year and some of that is attributed to the dismal state of the Russian economy, which is a direct result of things like Lush pulling out.

    https://www.euronews.com/2023/12/02/russians-support-of-ukraine-war-collapses-finds-poll

    And even if neither of these come up fruition, the more Russias economy is damaged the harder it is to fund their war effort. This gives Ukraine a bit more breathing room in their war effort.

    While the effect of a single company like Lush is unnoticed, it’s the collective effect of everything from these pullouts, to trade sanctions and other soft power diplomatic plays which total up to a noticable effect.

    • Zoolander@lemmy.world
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      10 months ago

      With respect, do you really trust poll numbers in a country where speaking out against the war will get you jailed or killed?