About a thousand (metaphorical) years ago, biochemistry and genetics was in still in its fairly early stages. I read articles about deciphering plant genomics and finding a way to make them naturally more resistant to insects and disease by exploiting the native resistance of certain plants. And I was a science nerd who had experienced food insecurity AND ready to head off to college.
“Hell yeah” I thought. “That’s what I want to do with my life’s work. Everyone gets to eat and we don’t need to spray everything with poison to get there.”
What we got was Roundup-Ready corn.
I’m glad I didn’t go into that line of work because I may have tried to burn Monsanto to the ground and come to regret it later in a federal prison.
It’s old. I remember detergent commercials from the early '80s that claimed they were the best for "no wax floors "
“Mom, do we have a no wax floor?”
“Have you ever seen me wax the floor!!?”
It was definitely a thing.