Yeah, I feel like a good middle ground is to cite your previous work in the context of “as we previously reported,” but maybe that’s just based on something that was ingrained in me by academia. It seems tacky. My boss has no problem with it though, he’s like, “idgaf, more citations, more views, higher impact.”
One of my favorites:
https://doi.org/10.1016/j.ejpb.2019.09.020
It’s important that you also read the section titles.