Folks want to offboard their issue somewhere with minimal effort. It’s much easier to do that in free text in an app you’re already in than to submit a form where you have to categorize your issue on a website you’d have to pull it.
You’re right to say it’s friction making people step outside the preferred path.
People are lazy.
Connect has been awesome for Android - https://play.google.com/store/apps/details?id=com.kuroneko.lemmy_connect