Joe Erlinger, president of McDonald’s USA, was speaking at the Wall Street Journal‘s Global Food Forum in Chicago earlier this week. When asked if the burger would be returning to US menus, he replied: “We actually tested the McPlant, and I asked the team to test the McPlant in two very different markets. And so they chose San Francisco and Dallas, and I said: ‘Perfect.’”
He went on to say that the product was “not successful” in either markets. “I don’t think the US consumer is coming to McDonald’s looking for the McPlant or other plant-based proteins,” he added.
Joe Erljnger sounds like an utter moron.
San Francisco and Dallas are probably the absolute worst places to attempt to sell a plant-based burger at McDonald’s, for opposite reasons. You need to test it in markets where there are not any built-in feelings about meat and/or meat alternatives.
You don’t need a McPlant in San Francisco, and you don’t buy a McPlant in Dallas. Both have strong restaurant markets with heavy competition. If you’re at a McDonald’s in San Francisco or Dallas, it’s because you’re desperate for cheap food and you hate yourself.
They should have tested it in places like Milwaukee, Atlanta, or Albany.
As a Los Angeles transplant I never understood why friends would want to go to McDonald’s (before I went vegan). My sassy self would always be like “I didn’t move halfway across the continent to eat at McDonald’s.” 🤪
Joe Erljnger sounds like an utter moron.
San Francisco and Dallas are probably the absolute worst places to attempt to sell a plant-based burger at McDonald’s, for opposite reasons. You need to test it in markets where there are not any built-in feelings about meat and/or meat alternatives.
You don’t need a McPlant in San Francisco, and you don’t buy a McPlant in Dallas. Both have strong restaurant markets with heavy competition. If you’re at a McDonald’s in San Francisco or Dallas, it’s because you’re desperate for cheap food and you hate yourself.
They should have tested it in places like Milwaukee, Atlanta, or Albany.
Because if you’re living in Milwaukee, Atlanta, or Albany, it’s because you’re desperate for cheap living conditions and you hate yourself.
As a Los Angeles transplant I never understood why friends would want to go to McDonald’s (before I went vegan). My sassy self would always be like “I didn’t move halfway across the continent to eat at McDonald’s.” 🤪